About Melanie

Melanie Luken

Partner – Traditional & Creative Media

Melanie began her career in the early ‘80’s in large agencies in New York City on accounts such as Procter and Gamble, Coca Cola USA/Minute Maid Orange Juice and Hasbro Toys.  She moved to San Francisco, and landed at a smaller, boutique agency on a mix of high tech and hospitality accounts…that was in 1995.  Then all kinds of life happened…and in 2005 she moved to Sacramento and went to work for a small agency that specialized in Tier 3 auto accounts, and she finally found her true calling.  The fast-paced world of automotive was where she thrived and working with car dealers, while not always easy (understatement of the year), was the challenge that she’d been seeking her entire career.  

Melanie’s client list over the last 10 years includes dealers from all over Northern California — Lasher Auto Group, Turlock Chrysler Dodge Jeep Ram, Stead Auto Group, Downtown Ford, BMW and Mini of San Francisco, Kia and Mitsubishi of Concord to name a few.  She’s even been called to Houston, Texas where she now calls home, to service dealers as well as other retail clients in need of her expertise…but we really think it’s because of her massive cowboy boot collection.  

And speaking of collections…in addition to that cowboy boot collection, Melanie is an insane collector of handbags!  As a matter of fact, she’s got an entire room in her home devoted to them.  Ask her to show you a photo of it when you meet her…go ahead, we dare you…she’ll show you photos of her purses and boots before you’ll see photos of her own kid…that’s how obsessed she is about her collections (but don’t tell her we said that).

Luckily, she’s just as obsessed about your business and its ultimate success…as you’ll typically find her up at 3 am banging away at her laptop.  Her mantra:  “Sleep when you’re dead.”

And that’s a good mantra to live by because when you’re Melanie, there’s no time for sleep. While Houston is now her home base, she travels regularly to both Sacramento (making sure the California office runs as if she never left) and Wilmington, NC, to our digital agency partner, Two24 Digital to meet with our east coast clients each and every month.

Melanie’s long-term goal is to own stock in 5-hour energy shots.

Let’s make something together.