Google Search Console

Google Search Console (previously Google Webmaster Tools) is a web service by Google, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites.

It has tools that let webmasters:

  • Submit and check a sitemap and also helps the webmasters to check if there are any errors with their sitemap.
  • Check and set the crawl rate, and view statistics about when Googlebot accesses a particular site.
  • Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally.
  • List internal and external pages that link to the site.
  • Get a list of links which Googlebot had difficulty crawling, including the error that Googlebot received when accessing the URLs in question.
  • See what keyword searches on Google led to the site being listed in the SERPs, and the click through rates of such listings. (Previously named ‘Search Queries’; rebranded May 20, 2015 to ‘Search Analytics’ with extended filter possibilities for devices, search types and date periods).
  • Set a preferred domain (e.g. prefer example.com over http://www.example.com or vice versa), which determines how the site URL is displayed in SERPs.
  • Highlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Data Highlighter).
  • Receive notifications from Google for manual penalties.
  • Provide access to an API to add, change and delete listings and list crawl errors.
  • Rich Cards a new section added, for better mobile user experience.
  • Check the security issues if there are any with the website. (Hacked Site or Malware Attacks)
  • Add or remove the property owners and associates of the web property.