Pandora, Radio Ads That Deliver To Your Target Audience, Every Time

Reach your audience through the power of music & podcasts – find out how audio makes an impression. Spread your message to our audience of 118 million listeners. Pandora Ads are attention-winning solutions that will engage and resonate with your audience no matter what your marketing objective may be.

  • Reach Relevant Audiences
  • Data-Driven Marketing
  • #1 Addressable Audience
  • 100% Share of Attention

Pandora for Brands provides a unique opportunity for small-and medium-sized businesses like you to connect with your target consumer, whomever or wherever they may be. Unlike other forms of media, our personalized, one-to-one environment is cost-effective and delivers your message to your exact customer profile, every time.

Targeting

Using first-, second-, and third-party data, Pandora listeners are classified into over 2,000 audience segments based on:

  • WHO THEY ARE
    • age, gender
  • WHAT THEY LISTEN TO
    • genre, artists
  • WHERE THEY LISTEN
    • geolocation
  • WHEN THEY LISTEN
    • time of day
  • WHAT THEY ARE DOING
    • activity while listening
  • HOW THEY LISTEN
    • technographic, language preferences

We offer various advanced targeting solutions for our clients who are looking for more personalized and customized targeting options.

Pandora Has The Audiences That Are Your Customer Base And We Can Directly Target Them

Moms are tuning in to Pandora, especially during family moments like Mother’s Day and Thanksgiving. Not surprisingly they co-listen to children’s music with their family, but when it’s “me time,” Adele is their go-to.

Millennials listen more than the norm; on average they listen for 24 hours each month. It’s not surprising that they tune in to gangsta rap, but what they might not admit is their guilty pleasure for love songs.

Listeners are playing their favorite tracks at home on connected devices, multitasking when they’re cooking or hosting a dinner party.

How do marketers win the battle for attention?

Attention-based Media Solutions

We live in a cross-screen world where multitasking is at an all-time high. Yet people’s time and attention is at an all-time low.

It starts with really knowing our listeners. With our long history of collecting listener signal data we know that right moment to serve your message. That is why our attention-winning solutions resonate and effectively engage audiences no matter what your marketing objective may be.

Audio Everywhere

Reach your audience wherever they’re listening with :10, :15 or :30 second audio spots.

Our Audio Everywhere product weaves your message seamlessly into the listening experience, across all platforms, and is amplified with a visual presence on web, mobile and tablet.

ELEMENTS

  • :30, :15 or :10 second Audio Ad
  • Companion Tile
    (not available in Connected Car)
  • Companion Banner
    (not available on Connected Car or Connected Home)

PLATFORMS

  • Mobile, Tablet, Web, Connected Home, Connected Car

PUBLISHERS

  • Pandora and SoundCloud

Have More Questions? Want Pricing? Interested In Hyper Targeting?